Golden bears and basic fun! Partner in bringing Curlimals toys to North America

Basic fun!one of the world’s leading distributors of toys and consumer products, is delighted to announce its product development and distribution partnership with UK-based toy manufacturer Golden Bear to bring curlimals interactive plush pet toys to North American retailers in fall 2023.

Curlimals are cute and cuddly interactive stuffed animals that feature over fifty sounds and reactions from three different touch points. The colorful assortment includes three characters: Higgle (the hedgehog), Blue (the badger) and Bibi (the rabbit). Curlimals debuted in the UK market in the summer of 2022 and received a strong consumer response, smashing all sales targets since their launch. Children and parents alike are charmed by these endearing new friends who encourage nurturing and connection through imaginative play.

“Basic Fun! is excited about this collaboration with the Golden Bear team to bring Curlimals to the North American market – we believe Curlimals’ innovation will be a great addition to our extensive plush portfolio,” shared Hugh Kennedy, Senior Vice President of Marketing for Basic Fun! “The characters’ interactivity, brilliant designs, and lovable looks, in addition to their classic nurturing play model, are sure to be a hit with kids and parents alike. Fall 2023 will be the perfect time to “unroll the cuteness !”

“We are thrilled to partner with Basic Fun! on Curlimals in North America,” said Barry Hughes, Managing Director of Golden Bear. “We are delighted with the launch across the Atlantic and look forward to replicating the success we have had in the UK and working together to grow the brand in the years to come.”


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Raymond I. Langston