Money Heroes extends partnership with Orchard Toys for Ed and Bunny Go Shopping game – ToyNews

Following the successful Ed and Bunny Go Shopping initiative, Money Heroes is expanding its partnership with leading educational game manufacturer Orchard Toys.

Both brands have committed to producing an additional version of the game that helps teach children about money. Their co-created board game, which is available for free in educational settings, brings learning to life as kids join Ed and Bunny on a money-making adventure.

Money Heroes is a free program from Young Enterprise – a national charity that provides financial and entrepreneurial education – and is supported by HSBC UK. The program aims to transform the financial education of primary school children, as part of the national curriculum, at school and at home.

Ed and Bunny Go Shopping is a board game for kids in Key Stage 1 and 2, ages 4-7. This helps the kids on their financial education journey, as Ed and Bunny pay Mrs. Mole for items on their shopping list. As children learn to recognize, understand and choose the correct value of coins, it provides support and teaches them how to handle money in everyday life situations.

The fun and engaging lotto game helps teachers develop children’s financial literacy and helps parents at home to help their child understand money management, introducing money matters from an early age.

Russell Winnard, COO of Young Enterprise, said, “We are delighted to continue our relationship with Orchard Toys. Creating a gambling game based on our Ed and Bunny books required a partner with a proven track record of producing educational games for the primary school market. The Ed and Bunny series has been a hit with teachers and parents and we are really excited to continue working with Orchard Toys to help young people become financially capable.”

Simon Perst, Sales Director at Orchard Toys, said: “Following a fantastic response to initial production in 2021, we are delighted to continue and expand our partnership with Money Heroes, who provide such valuable support and resources to help deliver financial education to children.

Ed and Bunny Go Shopping is available for free at

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Raymond I. Langston