SES-17 launch delayed / EUTELSAT + UHD importance / Intelsat exit plan hearing delayed – SatNews

The launch of SES-17 has been delayed. Arianespace indicated that investigations are underway to identify a new launch date from the Kourou spaceport.

The Ariane 5 launcher and spacecraft SES-17 and travel companion SYRACUSE 4A are in stable and safe conditions on the launch pad, according to Arianespace. SYRACUSE-4A is a military satellite of the French Ministry of Defense. Arianespace said the flight, when rescheduled, will break previous records for highest height, highest cumulative mass and heaviest payload ever carried on Ariane 5 missions.

The launch was to take place at the Guyanese Space Center on the night of October 22 (local time). Both satellites were built by Thales Alenia Space.

Eutelsat, in the last company blog written before the announced departure of Rodolphe Belmer, said ultra-high definition (UHD) offers many benefits to content creators and broadcasters and is important to the satellite industry.

An extremely important benefit in UHD’s need is viewer retention, the blog said. “While SDTV was the primary home entertainment, this quickly changed when HDTV hit the market. In 2016, only 37% of American households were still watching in SD, which led advertisers to reconsider their broadcasting choices. “

Today, says Eutelsat,we are starting to see the same trend. According to Statista, HD TVs have been steadily losing global market share to UHD TVs since 2017. While high-resolution TVs (4K or higher) held a 45.5% market share in 2018, they accounted for more of the market share. half of all television sales in the world. in 2019. Indeed, in a recent study by Gfk, UHD TVs accounted for 75% percent of the overall TV market in Germany. “

Broadcasters who don’t want to lose viewers and protect their retention rates should seriously consider embracing UHD sooner rather than later. This will help them avoid losing relevance in the same way as moving from SD to HD, adds Eutelsat.

According to a recent webinar with IABM and Christiano Benzi, UHD TVs are well deployed in the market, but are not yet popular among broadcasters. Although almost 50 percent of TVs in Europe and over 50 percent in the United States are UHD compatible, most channels still broadcast in SD and HD formats. There is a clear reluctance on the part of most broadcasters who consider the investment to be too costly. However, that is sure to change – as more sets are activated, consumer demand for quality increases. As observed with HD vs SD viewing, viewers naturally gravitate towards better quality and soon avoid other channels that cannot match their standards., writes Eutelsat.

Indeed, Eutelsat firmly believes that UHD viewing as a standard is only a matter of time.

As most broadcasters shy away from UHD, becoming an early user is a great opportunity for broadcasters looking for a key differentiator for their channels. It will make them more attractive to viewers and advertisers“, Suggested Eutelsat, and continued:”As early as 2012, advertisers began a massive exodus of lower quality broadcasting. Advertisers in North America are already advertising on HD channels more than SD. The same should happen with UHD. Eutelsat’s research has shown that the early adoption of HD in developing markets has directly resulted in increased revenues for broadcasters who invest in it. The early migration of developing markets to HD has increased the number of viewers, making broadcasters investing in HD more attractive to advertisers.

It’s no secret that quality appeals to viewers and advertisers alike. In fact, better quality was associated with an 18% higher retention rate, with advertising on higher quality channels also outperforming the same ads on lower quality channels. This likely indicates that advertisers will end up migrating to UHD for bigger returns than staying on HD channels. Similar to how advertisers ditched SD for HD. UHD is an opportunity for broadcasters to get ahead and become early adopters,Eutelsat’s blog added.

An Omnibus hearing on October 20 in Intelsat bankruptcy court, led by Judge Keith Phillips, who himself had to postpone judgment on many issues to be heard, was informed by the judge that Intelsatthe planned confirmation of his exit plan should probably be delayed.

Bankruptcy judge Keith phillips in Richmond, Va., said in a virtual hearing Wednesday that he had “serious concerns about whether this can be accomplished in four days,Which implies that the large amount of evidence and testimony circulating around the case could take much longer than four days in court.

The immediate suggestion from lawyers for Intelsat and other interested parties said they would discuss the judge’s suggested postponement of the hearing from the current start date of November 8 to December 2. Intelsat needs approval of the plan, which is a key step for the satellite operator to close its bankruptcy, which has lasted since May 2020. Intelsat is seeking to reduce its debt burden from more than $ 15 billion to nearly of $ 7 billion.

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Raymond I. Langston

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